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AXA Assistance's Health and
Medical Communications centre,
staffed by a highly trained
team of healthcare professionals,
can effectively manage and communicate
information for pharmaceutical
companies and healthcare providers.
We can seamlessly integrate
with our partners marketing
/ communication strategy, enabling
effective interaction by all
media, 24-hours a day, 365 days
a year.
AXA Assistance will tailor
a programme that not only meets
our partners' objectives, but
also adheres to industry guidelines
and codes of practice, which
is coordinated by our Clinical
Governance Team.
In a crowded sector where it
is often difficult to differentiate
a product, one-to-one communication
with consumers can be vital
for the on-going success of
a brand and product. Our portfolio
of pharmaceutical and healthcare
assistance services, available
24-hours a day, includes:
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Studies
have shown that three-quarters
of patients would choose a
healthcare product that offers
the added benefit of a dedicated
helpline. 44% of GPs say
they would be more likely
to prescribe a product with
a patient helpline, and 66%
of patients find Patient Information
Leaflets (PILs) insufficient.
Source: Independent Market Research 1998
Aspect International Consulting with data from Omnimed/Taylor Nelson Sofres
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